When revenue takes a hit, many businesses rush to adjust ads or offer bigger discounts, hoping to bring back customers.
But these tactics often fail because they miss the real issue, which lies in their overlooked reports—their payment data.
Payment data reveals unique information about customers: how they like to pay, how often they return, and how much they spend.
Ignoring payment data means missing critical insights that could boost sales, improve customer experience, and prevent revenue loss.
Read my article for more information: https://www.linkedin.com/pulse/payment-data-overlooked-asset-viktoria-soltesz-qfojf