Going to events and conferences just to find banks or payment processor might be the most expensive ticket you will ever purchase.
A few years back, while managing the accounting department for a large platform provider, the CEO wanted to offer more payment processing options for our high-risk clientele. Finding the right partner seemed simple: contact everyone, compare fees, and pick the best. Little did I know, this "logical" approach held hidden dangers.
Fast forward to today, as a seasoned payment and banking expert, I see companies still making the same mistake: spending time and money attending expos and conferences hoping to find the perfect payment processor.
Behind the scenes, a complex web of interconnected providers and hidden fees can lead to unexpected expenses and operational challenges.
Sales teams often prioritize their own interests over the client's needs, making it difficult to distinguish between genuine solutions and sales pitches.
To understand this complex landscape, businesses need expert guidance.
Let me explian why this approach backfires and what you should do instead.
Read the full article here: https://www.linkedin.com/pulse/why-your-hunt-payment-processors-banks-conferences-expos-soltesz-9vgef/?trackingId=%2BAKTiAH0St2UD6wsLQaRbw%3D%3D